February 14, 2019

Hey there. I'm Jeffrey Shipley -- a brand & website designer and co-founder of TONIC SITE SHOP: a collection of cocktail-inspired, completely customizable websites for the modern, stylish creative. I specialize in crafting identities and websites for small businesses, and I'm most passionate about helping creative entrepreneurs be seen and feel seen for who they are and what they do best.

I'm a sucker for modern-industrial design and enjoy shopping for monochromatic homewares and eating & craft cocktail-ing my way through Seattle. On the weekends, you might find me and my fiancé Darren renovating our 1930's creekside fixer-upper, hosting dinner and dance parties with friends, or adventuring around the Pacific Northwest by boat, horse or our newly-acquired RV. Learn more about me and me work at tonicsiteshop.com and follow along on Instagram.

I've been coming to EMVC Optical since I moved up to this way from California six years ago because a) Dr. Day is the best, and b) the entire staff is so incredibly fun, warm and welcoming that I just couldn't stay away even when I lived in Seattle. Over the years, the optical team has taken such good care of me (and my eyes). From helping me navigate far too much indecision when choosing new frames, to replacing lost screws, to offering the occasional deep cleaning because I hadn't even noticed how bad they had gotten, they are always willing to help me with my glasses woes and are so sweet along the way. Their new line-up is just beyond cool and exciting, and it's possible that I couldn't decide on just one pair so I got two. (and I'm tempted to go for a third because I NEED THEM. Ha).

Jeffrey is wearing 'Say-oh BetaZ' in deep rich pearlescent Japanese acetate with beta titanium temples. This simple frame with subtle complexities brings everything into harmony. The gentle brow line with a slight lift at the temple softens the square allows it to blend seamlessly into his face.